The Welcome Series
The first 48 hours after someone subscribes are the most valuable. A 3-5 email welcome series that sets expectations, tells your story, and offers a first purchase incentive typically captures 30-40% of the lifetime revenue from that subscriber.
Browse Abandonment
Someone looked at a product and left. A single, well-timed email showing the product they viewed has one of the highest conversion rates of any flow. Add social proof and a gentle nudge.
Cart Abandonment
The classic. Two emails: one at 1-2 hours (reminder) and one at 24 hours (urgency or incentive). This flow alone often recovers 10-15% of abandoned carts.
Post-Purchase
Do not just send a receipt. A post-purchase flow with care instructions, cross-sell, and a review request turns a one-time buyer into a repeat customer and generates social proof.
Win-Back
Subscribers who have not purchased in 60-90 days. A two-email win-back with a strong incentive reactivates customers at a fraction of the cost of acquiring new ones.
Taylor Brooks
Director of Growth at ANERA Technologies